The Fairy Place

Brand Identity

screen printed boxes for the fairy place

Shop at The Fairy Place

Brand Identity Letterpress Screen-print Packaging

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Develop a cohesive visual identity and packaging system that captures the brand’s whimsical, handmade nature while maintaining consistency across all physical and printed touchpoints.

The design direction was inspired by the organic form of the fairy house—specifically its acorn-like shape and soft edges—which informed the logo and overall visual language.

To support the handcrafted nature of the product, the process combined analog printing techniques, including screen printing and letter pressing, to create a tactile and cohesive system.

- brand identity
- packaging design and print production like screen-printed boxes
- letterpressed Certificate of Authenticity
- digital printing for limited edition box labels, content, and disclaimer labels
- Illustration for tape design

The Fairy Place. An online & pop-up store created by Saoirse McGurrin, where handcrafted fairy house kits, handmade felt fairies & gnomes, and curated fairy letter kits cohabit. The Fairy Place is the place for all things magic.

The Fairy Place

Let's make something together!